Social Media Marketing
With 3+ years of experience in social media marketing in the food, hospitality, and beauty markets, I have established and shaped social media presence for multiple clients.
Overview
TECHNICAL SKILLS
Social Media Strategy | Content Creation | Content planning | Event Coordination | Graphic Design | Web Content Writing
01 Tools and Platforms
TIKTOK
YOUTUBE
02 Japan Village Brooklyn
Japan Village Brooklyn is a hub for all things Japanese. I established a clear brand identity for the location to stand out amongst other shops and markets that cater to a similar consumer base. Highlighting the unique Japanese style design aspect of Japan Village increased the engagement rate on platforms such as Instagram and Facebook.
Goal: Push events, increase likes, and engage more with their target audience by location and interests
Result: Sold out several annual events, increased page likes, and increased local awareness
Disclaimer: Content from August 25, 2021 thru December 23, 2022 were managed/created by me.
03 ‘The Loft’ at Japan Village
The Loft at Japan Village was created to stand out from the Japan Village itself, while still remaining as part of the established Japanese cultural identity in the entire space. Bringing awareness to a different aspect of Japanese culture was crucial in creating a new brand identity for The Loft that is separated from food and groceries. Growing an organic audience and bringing awareness to the opening of The Loft was the main focus.
Goal: Push events, establish a new identity, grow audience, and engage more with their target audience by location and interests
Result: Sold out several limited events, increased page likes, and increased local awareness
Disclaimer: Content from February 15, 2022 thru November 28, 2022 were managed/created by me.
04 TAGMO & TAGMO Sweets
An intimate Indian restaurant, bar and mithai shop (indian sweets), TAGMO has an establish brand identity as a celebration of South Asian cuisine and queer empowerment. The main focus of social media marketing are restaurant, sweets, and cultural awareness.
Goal: Push events, grow audience, and engage more with their target audience by location and interests
Result: Sold out several limited events, support local community, increasing website traffic for purchases, increased page likes, and increased local awareness
Disclaimer: Content from August 25, 2023 to current was managed/created by me.
05 Kiri Innovations
At Kiri, I’ve led marketing efforts to build the brand from the ground up, focusing on creating impactful campaigns that connect with our audience. From developing social media strategies to crafting user-centric content, I’ve worked to establish Kiri as a go-to platform for hair inspiration and stylist connections. My role combines creativity and strategy to drive engagement and grow our presence in the digital space.
Goal: Push launch, grow audience, and engage more with their target audience by location and interests
Result: Ongoing raising brand awareness, leverage brand knowledge, expand salon catalog